Monday, October 30, 2017
Friday, October 27, 2017
Veronica Hanks Tips to Get More Sales With Fewer Customers in an E commerce Business
An ecommerce business is nowadays a very challenging as well as profitable business if you know the how’s and what’s of the industry. The competition is really tough owing to the several participation in this sector. The growth of the demand of online selling and marketing has given a new edge to ecommerce business. In order to make your site profitable and stand out you need to learn a few fundamental tricks to progress. Getting potential customers requires good service and attractive product ranges. You can only expand if you have a good customer base.
Brand Value
In online shopping people interacts with your company by the brand you represent. Your site must have a proper name and your web pages must reflect a nice story about your company and team. Put a good effort on the web pages and write the right thing in order to increase the credibility. A good exposure on your company history and story of success and the skilled team members are really a great way to engage customers. This way they will be able to learn why your site is the best. Keep all the promotional content appropriate so that customers automatically become interested to buy.
The Trust Part
If your customers do not trust on your company there will be no place for buying. Success will only come if you build a strong bond with your customers. The trust does all the work when it comes to online business. Interaction through internet requires reliance. Thus you need to design your site in the right way to help them put forth their trust to buy.
Be Transparent
If your customers are leaving from cart without buying then know this that there are some things that are not going well. Make sure that there are no hidden charges that a customer gets aware after the processing. This actually irritates a customer and they tend to lack confidence in buying from you. Provide live chat or call customer care service for any queries the customers may have. Transparency is very important in online selling. Always make it a point to add the FAQ page where customers will get information on basic rules and conditions.
Feel Of Images and Description
Use high resolution images in order to make your web pages a bit more lucrative and to give the real time feel. Your website is the interactive window that will draw more customers. And if your web pages lack proper organisation and displaying of products then it will seriously hamper your sale. Always keep pictures of different angles of a particular product so that the customers can know the look and appearance of it. Not only images a proper, to-the-point and relevant product description is very much necessary. The specifications help a buyer to decide on the right purchase. Based on a description a customer will be sure to make a purchase. Add all the informative descriptions including any special features in a lucrative way.
Review Section
Every customers prefer reading reviews before they make a purchase. It is obvious that they will only buy something with their hard earned money when that product is really worth it. Displaying reviews by other buyers helps to gain trust of customers. And welcome both positive and negative feedbacks from customers. If customers post images of the purchased product thank them and put them on show for other buyers to see.
Make Use of Drop-shipping Apps
Drop shipping is a very interesting feature that helps store owners to sell products without storing them directly on their own. If you are a small scale ecommerce site holder then drop shipping is an amazing way to expand your business tactics and grab more customers. It does not involve upfront investment. You can even decide on your retail price thus controlling their own margins. Now with apps like shopify drop shipping app you can have access to wide range of products and anyone can start their online business easily.
Technique Of Retargeting
Make a list of all the sites where you can retarget the customers who have shown interest to products on your site and are looking for similar products. The list must include various advertising platforms and social media channels too. Social media campaigning is a very fruitful approach if you want to reach out to potential customers.
Customer Support and Contact
In order to build trust customer support page is the first thing that you should keep in mind. At any point of time for any query or issues a customer may contact you. Add the ;Contact Us’ page and make it easily visible. It is of utmost importance to keep the interaction good from your end.
E commerce business is expanding more and more due to lots of people preferring online purchases nowadays. Thus proper management and few basic ideas to execute your business is all required to get more sales.
More Info:
The eCommerce Platform Made For You
Tuesday, October 17, 2017
How to Find Products to Sell in Your Ecommerce Store
If you want to create an eCommerce store, then the first thing you’re going to need to do is decide precisely what you’re going to sell. You can’t have a shop without products and thus many people will mistakenly assume that this business model is not available to them.
So the question then becomes: how do you find products you can sell in your ecommerce store? Do you need to own a highstreet store?
Read on and we’ll look at numerous options available to you and the business models that go with them.
Sell Things You Already Have
One option is to sell products you already have. This is the best option if you own a high-street store as it means that you can expand your potential market and not have to invest any more money. Better yet is the fact that many EPOS systems (electronic point of sale) can integrate ecommerce tracking so that you can track all your products through one single system.
Buying and Selling
If you don’t already have inventory though, then you might decide to buy some products that you can sell instead. This is a strategy that can work well but only as long as you are able to get the products more cheaply than you’re selling them. Often this will mean buying in wholesale, though there are other strategies you can use as well.
Buying and selling in this way (called ‘reselling’) is actually an easier business to get into than you might originally think. That’s because you don’t have to buy all your inventory at once and that way risk making a loss. Instead, order a small number of items initially, then reinvest the profit you make from those into new products. Keep doing this and you can gradually increase your stock until eventually you have a full store and massive inventory.
Drop Shipping
Drop shipping is perhaps the ideal business model if you can find sellers that are happy to do this. Essentially, drop shipping means that you are selling products that you didn’t make but you still don’t have to handle any of the shipment and you still get to have your brand on it.
This is a ‘white label’ service, meaning that your customers don’t need to know that you’re not the one who makes the product. In some cases, the product can even have your branding on it! However, you simply pass the orders on to the drop shipper as they come in and that way fulfil the orders.
Digital Products
Another option is to sell digital products. This is a great option because you don’t need to invest any money and because you will make 100% profit on every sale. Digital products tend to include ebooks, apps, software and courses. But just note that it is a specific type of customer who is normally interested in buying digital items.
Crafts
Finally, why not turn a hobby into a career by selling products that you’ve made yourself? This could be art, jewelry or a range of other things!
Check This Out: The eCommerce Platform Made For You
So the question then becomes: how do you find products you can sell in your ecommerce store? Do you need to own a highstreet store?
Read on and we’ll look at numerous options available to you and the business models that go with them.
Sell Things You Already Have
One option is to sell products you already have. This is the best option if you own a high-street store as it means that you can expand your potential market and not have to invest any more money. Better yet is the fact that many EPOS systems (electronic point of sale) can integrate ecommerce tracking so that you can track all your products through one single system.
Buying and Selling
If you don’t already have inventory though, then you might decide to buy some products that you can sell instead. This is a strategy that can work well but only as long as you are able to get the products more cheaply than you’re selling them. Often this will mean buying in wholesale, though there are other strategies you can use as well.
Buying and selling in this way (called ‘reselling’) is actually an easier business to get into than you might originally think. That’s because you don’t have to buy all your inventory at once and that way risk making a loss. Instead, order a small number of items initially, then reinvest the profit you make from those into new products. Keep doing this and you can gradually increase your stock until eventually you have a full store and massive inventory.
Drop Shipping
Drop shipping is perhaps the ideal business model if you can find sellers that are happy to do this. Essentially, drop shipping means that you are selling products that you didn’t make but you still don’t have to handle any of the shipment and you still get to have your brand on it.
This is a ‘white label’ service, meaning that your customers don’t need to know that you’re not the one who makes the product. In some cases, the product can even have your branding on it! However, you simply pass the orders on to the drop shipper as they come in and that way fulfil the orders.
Digital Products
Another option is to sell digital products. This is a great option because you don’t need to invest any money and because you will make 100% profit on every sale. Digital products tend to include ebooks, apps, software and courses. But just note that it is a specific type of customer who is normally interested in buying digital items.
Crafts
Finally, why not turn a hobby into a career by selling products that you’ve made yourself? This could be art, jewelry or a range of other things!
Check This Out: The eCommerce Platform Made For You
Tuesday, October 3, 2017
How a Jewelry Business Generates 76.8% of Orders Selling on Amazon with Shopify
“They're so pretty, it's not hard to sell something that has so much variety, when it comes down to it,” David recalls.
Finding the perfect product to sell? Check. Selling it? Well, that’s where things got a little fuzzy.
“So, it was, ‘How do we get it in front of people?’ Neither one of us had time to run an actual physical store. So, she's like, ‘Okay, let me start online stores.’ So, I'm like, ‘Okay, we'll start with Amazon first.’”
This was before Sarah set herself up with a Shopify store; she didn’t actually even have a website yet. Instead, they got all of their listings up on Amazon and were accepted in the Jewelry category.
From some Amazon listings to a thriving brand, we’ll look at how Sarah and David conquered Amazon (and then scaled with Shopify). And, of course, what you can learn from them so you too can dominate the Amazon Channel.
Note: The Amazon Channel makes it possible for anyone selling in USD to easily list on the world’s largest marketplace, and get next-level product and brand visibility. Read more about it here or:
Add Amazon Channel
Step 1: Plan, plan and plan some more.
Sarah and David spent almost an entire year in the pre-launch phase. Not because of perfectionism or fear, but because they were busy planning their success.
David explains, “It was almost a year of inventorying, photographing, writing descriptions, coming up with keywords, programming data sheets and all kinds of stuff.”
His single biggest piece of advice for new entrepreneurs thinking of tackling Amazon? Learn how to really use Excel.
“You can have Excel automate a lot of stuff for you. So then it’s just getting the SKU and the name, and then you can have Excel add everything else.”
David argues that five to ten minutes experimenting around in Excel will usually get you what you want. That time spent exploring and questioning? Definitely worth it:
“Copy and paste down 1,600 lines? Saved yourself many, many hours of work. I don't care if you have Amazon, Shopify or eBay. Learn Excel.”
This is one of the best instructional videos I’ve watched on getting more out of Excel, so consider investing an hour of your time to save yourself many more:
David recommends spending time pre-launch to organize your inventory, photograph your products, write compelling product descriptions, conduct a little keyword research, etc. Those that come prepared will notice the difference.
These resources will help you with these tasks:
“Find me on Amazon” wasn’t working.
By late 2016, “Just find me on Amazon” wasn’t working for Sarah and David anymore. They decided to look into a Shopify store and launched their branded site using the Amazon Channel a few months later.
Today, 76.8% of Sarah’s Treats and Treasures orders come from the Amazon Channel each and every month. The channel brings in an average of 72.7% of their monthly gross merchandise volume (GMV).
So why the expansion to Shopify?
“The biggest selling point was seriously the fact that you had the best Amazon linking app. BigCommerce, they have an alright version. It just wasn't what you guys have. It was definitely a lot clunkier in the back end,” says David.
Amazon takes a percentage of every sale (8-20%), depending on your product category. For Sarah and David in the Jewelry category, that cut is 20%.
Ideally, those customers would buy from their branded storefront where they don’t have to hand over 20%. But Amazon has strict rules on branding:
“We're not really allowed to brand ourselves as much on Amazon and eBay. They say you are, but the minute you suggest ‘go to my website’ inside of a chat, you're actually in violation of Amazon's policies.”
To get around that pesky rule, Sarah and David began offering a 10% discount with a link to their Shopify store on invoices. 10% is a lot less than 20%, after all.
Having everything in one place (both for Amazon and your branded store) when you’re managing thousands of SKUs like Sarah and David is a huge plus:
“I use Order Printer on Shopify because then I can customize my invoice. I can give discount codes, I can bold things, I can put little Facebook stuff at the bottom. So it's really kind of neat that you can actually do a lot with Order Printer to get your invoices to look right.
Then at Stamps.com, I set up batch import (for Shopify), so ultimately we do fulfill through Shopify, but via Stamps. So we buy everything via Stamps then when we print all the labels out, it shoots all the tracking codes to Shopify, which Shopify's excellent Amazon linking shoots straight to Amazon.”
So many apps working together at once allows for greater freedom and control, but also keeps things low maintenance once the initial time investment is up.
Once their Shopify store was launched, the advertising and promotion floodgates opened. Opportunity was everywhere, according to David:
“I put a website address at the very bottom of the Stamps label, so while it's going through the mail people, are like, ‘What's this?’ Mail carriers get interested in it. Anywhere and everywhere, you can advertise your brand or your site. That's why I told [Sarah], ‘You have to get a site.’”
The Amazon exposure is too good to pass up.
So, why put up with those 20% cuts to begin with? Why not stick to a branded Shopify store? David credits Amazon’s reach and goodwill:
“If you just look at how many people visit Amazon every day on a web statistic website, just any website, you will realize real quick that just having your listing on Amazon increases your exposure by thousands of percentage points.
Beyond whatever you can do on a website, beyond whatever you can do on eBay, they have become the giant in the market for online sales. Anybody that doesn't use the Amazon Channel, I would say needs to.”
And he’s not wrong. Check out the data to support him:
David warns that you will get discouraged while navigating the confusing world of Amazon:
“Everyone trusts Amazon. You will get discouraged because Amazon will come at you and they'll be like, ‘You got a customer that wants to return an item because they didn't like it.’ And you're like, ‘Well that's cool, but now they want me to pay for shipping and I offered free shipping.’”
He suggests taking a deep breath, accepting the small loss to make the customer happy and realizing that you’re going to win the long game. After all, you’re going to get the product back, right? You can always resell it, so you don’t necessarily lose all of your profit.
These types of situations may crop up from time to time. Unfortunately, according to David, you’ll just have to weather the storm.
For example, Amazon enforces a strict product listing limit.
If your sales volume or inventory are not supported by buyer feedback or your sales history, your account may be placed under review. If your seller account is placed under review, a temporary hold will be placed on funds in your account, and your listings may be suspended.
“So, many thousands of listings at the same time and they start getting very watchful over your account. My suggestion is to do a couple hundred at a time. Do 50 to 60 at a time. Don't try to upload your entire database at once,” cautions David.
Sarah and David also learned some hard lessons about how Amazon handles search engine optimization (SEO):
“I don't like variants on Amazon because they just don't get the right search engine optimization. You don't get all three of your listings right there next to each other. If you get one listing, that says, ‘Other Options’.
Like our stuff (gold or copper or pewter), it has a very different look to it, so it's hard to imagine that and then Amazon just picks whichever one it thinks should be most prominent on its search. You can set the default image that you want on search, but I've noticed them change it depending on the person's search habits.”
Instead of using variants, David suggests creating separate listings where possible to ensure you get the most exposure for individual products.
Sarah and David have spent months testing and refining with Amazon. To them, it’s a never-ending process of testing products, testing product images, testing product descriptions, you name it.
On Amazon, that testing process requires a lot of patience, according to David:
“Experiment away. Let 'em run for a month or two before you get discouraged or change anything because a lot of the time search engines power Amazon. People can go over to Amazon and search directly, but a lot of the time, people are on Google and they're like, ‘Oh look, Amazon's got this for…’ But if you don't give your listings enough time to get picked up by those search engines, then you can't really get a real life example of what's going on.”
Sarah’s Treats and Treasures is in a constant state of testing. For example, they tested increasing the price of a gold pin by $2:
“Don't sell yourself short,” says David. “I tell people this all the time. It sounds weird, but if you increase the price on something that's nominally priced, [you’ll increase the perceived value]. So like, we took our gold pin from $14.99 to $16.99 and our sales went up. It's just how marketing functions. They find more value in a higher priced item.”
Price testing is vital on Amazon, David explains. If you sell a $4 pin on Amazon, you have to pay a 20% referral fee to Amazon because it’s being sold in the Jewelry category. But since the 20% referral fee is less than $2, Amazon will ask for the $2 instead, which is actually 50%.
Slim margins, right? So Sarah and David got creative and began selling pins in bulk (e.g. buy two, get one free) to avoid the $2 fee and force the 20% fee.
Even with David’s expert tips, this all might sound a bit daunting. Sure, you want the exposure Amazon can bring, but can you turn a profit with all of these hoops and referral fees?
Well, let’s find out. If you’re paying a 20% referral fee to Amazon (the highest possible fee) and the monthly fee of $39.99 (USD), you will break even every month if you sell just $67 (USD). Surprisingly achievable, right?
Over to You
Sarah’s Treats and Treasures is conquering Amazon through Shopify. Armed with the expert tips and lessons learned from David, you can too.
Free Guide to Selling Your Products on Amazon
Everything entrepreneurs need in order to get exposure, win the buy box and make more sales on the world's largest marketplace.
Download Guide
Plus, today we're announcing the ability to create listings for jewelry, shoes, handbags and sunglasses. You will find these options under the "Clothing, Shoes & Jewelry" category, which was previously named "Clothing & Accessories".
You can create listings in a total of eight product categories right from Shopify:
This means more U.S. Shopify store owners can sell on Amazon’s massive marketplace than ever before. You can create Amazon listings, manage inventory, and fulfill orders all from the comfort of Shopify.
Build a Real $100,000 Per Month Business
Build a Real $100,000 Per Month Business
Thursday, September 28, 2017
Tips on How to Start an E-commerce Business Today
So, you're mentally prepared to build very own website. You've got the legal side covered, and you're ready for the exciting part. Where do you begin? Well, luckily for you i've been in the same exact place as you are right now.
Here are eight business tips to get you off the ground and running your very own e-commerce store:
1. Determine your niche.
Finding a niche that you can specialize in and are passionate about is one of the most important things you can do when building your business. I cannot stress this enough. If I had been selling a product I wasn't interested in whatsoever, I highly doubt I would still be doing online retail three years later.
2. Find suppliers for the products that you want to sell.
Preferably a specialty one that does not sell on Amazon. By finding a niche market not only will you make it easier for yourself to rank in Google, but you will have less competition. Also, note that I said suppliers and not simply supplier.
No matter how many great reviews they have, or how much you trust them, you will run into fulfillment issues over time. It's in your best interest to have other supplier lined up, who can fill the void.
3. Set aside a large chunk of time to work on your business.
Be prepared to spend long hours learning and building your Ecommerce website. When I started I assumed that creating an online business would allow me the freedom to travel and work less, boy was I wrong.
Stay up to date with current trends, always look to change for the better. Stay on top of your competition.
Check out your small fish competition, determine what you can do better than them, and then focus on your big fish competition. Mimic what you like about them, and focus on building a loyal customer base.
My best advice? Google every single question that you have. You'll be amazed at how much you learn.
4. Choose a platform with great customer service.
If you've got plenty of funding, go crazy and have a custom site built and allow your team to manage the building and maintenance of it. If you're like most other small business owners, and you're trying to figure out how the heck to build an e-commerce site at 11 p.m. on a Tuesday via Google, do yourself a favor and use a tool like Shopify (I chose them based on their customer reviews, and 24/7 support to help with all of my questions).
If you are as inquisitive as me you will be on with them at 5 a.m. asking them questions that they have to ask their next tier of support to help them with. When I hate the way a page is laid out or notice a typo within the meta description of a product, I can quickly and easily navigate the back end of the site and make those changes.
No waiting around for someone else to do it for me! Not to mention, the reporting, apps, and analytics are helpful.
5. Choose apps based on their reviews.
Take a look at apps such as Abandonaid, Persistent Cart, live chat (later when you have more traffic) along with hundreds of others, and decide which best fit your needs. Depending on your niche this will take some experimentation. Be sure to read reviews, and reach out to the app support to see how quickly they answer.
Avoid the ones that do not have good customer service (trust me, no matter how dummy proof the app is, you will need some level of help to get it functioning properly).
6. Find the right influencers.
This is key, again depending on your niche but doing giveaways and giving products to influencers (in your niche) who will help you build your brand can be one of the main secrets to success. It's a good idea to read a few articles on how to find a good influencer for your business, and also how to spot fake ones.
7. Get everything in writing.
This should go without saying, but sometimes things slip by or you make an exception for whatever reason. Whether it's with suppliers, influencers, or employees you need to make sure that your expectations are clear and understood.
You'll find that in the e-commerce world, your to do list is never quite finished, but that is totally okay. The more you learn, the more you grow, and the better at business you'll be.
More Info: The eCommerce platform made for you
Wednesday, September 27, 2017
How to create a compelling eCommerce product page
It can be overwhelming to think about customizing every single eCommerce product page on your website, especially if you have hundreds — or even thousands — of products. But it’s well worth the effort, as an eCommerce product page is a make-or-break element for your website.
As of 2016, the average conversion rate for an eCommerce site is about 2.85 percent, but that number can improve with a renewed focus on optimizing eCommerce product pages. More so than any other page or individual element, an eCommerce product page has the power to convince a potential customer to complete their purchase.
But knowing how important eCommerce product pages are, and effectively creating one, are two very different things.
Since it’s preferable to assume that most people just don’t know what to include to be effective, here’s a practical guide on how to create a compelling eCommerce product page.
What makes a good eCommerce product page? Find Out Here.
Friday, September 8, 2017
New Proven Webinar System Offers Unlimited License For Its new Members
Studies from the Content Marketing Institute reveals that webinars are among the most practical content marketing techniques, second to in-person events. As a matter of fact, its efficiency rating has been gradually increasing for several years and is supposed to rise as an increasing number of marketers realize the value one webinar can give one business.
When running a business, it is vital to get the message out in front of people. Among the best way to convey message to customers is using online webinars that provide customers with an interactive experience. That comes to the need for new product called Webinar JEO.
With the growing popularity of webinars, a number of options for services and hosting programs have also been improving. Recently, the best common choice has been an established institution in the field. Aggressive marketing and brand recognition have made it the favored service for marketing and sales people.
After over eighteen months of creation and improvement, Hydrogen Software has launched the most thorough webinar strategy currently in the market named Webinar JEO Complete Webinar Software.
This webinar product is created to be a fully functioned webinar and live-streaming application, permitting its users to do ‘one to many’ style presentations to convey the business message to a unlimited number of people.
Industry experts are using webinars to advertise their products and services plus establish their brand. Businesses use them to instruct and train staff members. Thought leaders cooperate and communicate with their target audience more efficiently by using this kind of online sessions.
Webinar JEO Soft contains a collection of tools allow people to possess the most effective methods of presenting, with the one-click potential to switch in between Interactive (on screen) whiteboards, Full-screen share for browser demonstrations or Powerpoint/Keynote slides and camera mode. This last one enables real-time connection with any webcam connected to its user’s computer and all modes showcase high-quality audio without lag time.
The instant (live) chat – indicates that people who attended the presentations can straight away give users feedback and engage with the speaker. This offers real-time feedback which makes live-streaming webinars more valuable than anything that is running and using Google Hangouts.
Also, WebinarJEO offers a ‘pre-recorded mode’ which allows people to load up presentations and still benefit from the integrated ‘database management’ tools, that catch names and email addresses, while providing any video as a presentation.
WebinarJEO is produced to fulfill the demands of trainers, business owners, and thought leaders in terms of marketing and broadcasting. The service allows users to launch countless webinars so business owners will not have to put a limit on their marketing reach. It hosts unlimited attendees so company trainers have no need to limit respondents in coaching sessions. The platform also offers users instruments to improve audience’s engagement such as polls, surveys, and chat box.
Different from other competitors in the Webinar area, Webinar JEO has no restrictions on the total number of people that can join the event. Built-in partnership with Amazon’s website services infrastructure, Webinar JEO has the backing to enhance computing power to an unlimited level. This produces assurance to its users that the events will always be ‘kitted up’ with the best hardware it is backing.
According to Hydrogen Software Company, WebinarJEO causes collaboration simple and effective with its display screen share, whiteboard, and advanced level chat features. With seamless audio and video transmission abilities, sessions are guaranteed to be specialized and also efficient. The user-friendly interface makes Webinar JEO convenient to launch events and integrate autoresponders to effectively market sessions.
People can seek for more detail inside Webinar JEO Software
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