It can be overwhelming to think about customizing every single eCommerce product page on your website, especially if you have hundreds — or even thousands — of products. But it’s well worth the effort, as an eCommerce product page is a make-or-break element for your website.
As of 2016, the average conversion rate for an eCommerce site is about 2.85 percent, but that number can improve with a renewed focus on optimizing eCommerce product pages. More so than any other page or individual element, an eCommerce product page has the power to convince a potential customer to complete their purchase.
But knowing how important eCommerce product pages are, and effectively creating one, are two very different things.
Since it’s preferable to assume that most people just don’t know what to include to be effective, here’s a practical guide on how to create a compelling eCommerce product page.
What makes a good eCommerce product page? Find Out Here.
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